ROI Comparison

ROI with other lead sources .

50 "Exclusive" Internet Leads - (exclusive is in quotes because there is no such thing!)

50 Leads @ $65 = $3250 invested
2% conversion - 1 deal
Average Funding Revenue - $4,000
Net Profit - $750 returned

50 "Hot Transfer" Telemarketing Leads @$100 = $5,000 invested
2% conversion rate - 1 deal
Average Funding Revenue - $4,000
Net Profit - <negative $1,000> You LOST 1,000 BUCKS!

5000 Direct Mail Letters @ .65 = $3250 invested
Response Rate - .25% - 12.5 "responders"
1 Funded loan (I'm being generous)
Average Funding Revenue - $4,000
Net Profit - $750 returned

500 Trigger Leads@ $3.00 - $1,500 invested
2% conversion rate - 10 deals
Averaging Funding Revenue - $40,000 (10 deals @ $4,000 each.)
Net Profit - a whopping $38,500 returned

Trigger data has:

The lowest upfront start cost per campaign
The highest Net Profit
The highest return on investment (ROI)
The lowest amount of funds at risk
The highest number of people that are actually looking for a mortgage (they have already applied for one - 100% are interested!)

THE MOST FREQUENTLY ASKED QUESTION ABOUT TRIGGER DATA IS "WHAT'S THE CONVERSION RATE?"

The truth is ... it varies. I have a 16 year old son and an 83 year grandmother. If they both drive my car, the gas mileage is going to be dramatically different. Your mileage may vary too.

The same is true with results. Your results will depend on a number of things:

Here are just a few:

• Your skill on the phone. After all, it's still a cold call.
• Your ability to demonstrate that you have a better or more compelling offer.
• Your company's competitiveness in the market ( Can you close a loan faster, have more favorable terms, or can do difficult loans, etc.)
• There isn't a one size fits all answer to that question. Consider this though.

Our calculation above shows 10 closed loans per 500 leads - a 2% conversion rate. Assume for a moment that your results are lower.

If we took the worst case scenario and you closed only 1 loan from 500 trigger leads ( it's ridiculously low but I'm making a point), trigger data would still have you in a position that you more than doubled your investment.

While no lead program can guarantee results, use your common sense. If you could talk to 500 strangers who applied for a mortgage in the last 24 hours, how many do you think you could close?